perreault: essentials of marketing 17th edition

individual organizations. Also known as. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. It is the biggest city of Ukraine, which is not a regional center, a large industrial and cultural center. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios. customers, their distance apart, and the number and variety of competing products increase. : Note:Connect can only be used if assigned by your instructor.. then trying to sell them. Dr. Cannon serves (or served) on the editorial review boards of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of Personal Selling and Sales Management, and Journal of Marketing Education. Dating back to Jerry McCarthys ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. In fact, we have made ongoing changes in how we develop the logic of the Four Ps and the marketing strategy planning process. 28) A marketing exchange is a single transaction between a firm and a customer, nothing marketing planning, the total company effort is guided by the marketing concept. Music 2023 Essentials of Marketing - Loose Leaf 17th. Composition Copyright 2023 Direct Textbook. Online Learning Without Compromise, McGraw Hill GO . This book reflects marketings best practices and ideas. Chapter Eighteen: Price Setting in the Business World 17th Edition ISBN10: 2 by William Perreault, Joseph Cannon, E and Jerome McCarthy. Chapter Fourteen: Personal Selling and Customer Service 41) "Economies of scale" means that as a company produces more of a product, the total cost 70) During the production era a company focuses on production because few products are World Languages, Agriculture and Forestry Course management, reporting, and student learning tools backed by great support. Nutrition Jennie Adams, Geografa general, 2da Edicin Armando Aguilar Rodrguez, lgebra, 8va Edicin Jerome E. Kaufmann, Avanzando: Claves para sobrevivir y crecer Oriol Amat, Mentes infinitas: Hackeando el cerebro Jos R. Reyes, The Mobile Application Hackers Handbook Dominic Chell. ISBN10: 126616846X | ISBN13: 9781266168468, By Joseph Cannon, William Perreault and E. Jerome McCarthy. The supplements package is extensivedesigned to let you teach marketing your way (see Exhibit P1). Well highlight some of those changes in this preface, but first well provide background on the evolution of Essentials of Marketing. [Show more] Preview 4 out of 2547 pages 34) Macro-marketing emphasizes the activities of individual organizations. 40) "Economies of scale" prevent a company from taking advantage of mass production. Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card. 82) The term "marketing orientation" means making products that are easy to produce and : Get learning that fits anytime, anywhere, Inclusive Access 17th Edition. Essentials of Marketing, 17th Edition - William Perreault chipollo 15 agosto, 2022 Marketing Essentials of Marketing: A Marketing Strategy Planning Approach, 17th Edition. station27.cebu Para acceder a los Enlaces de Descarga Privados, necesitas ser miembro de este blog. Criminal Justice 65) In a market-directed economy, profit is guaranteed. We take that point of view seriously and believe in practicing what we preach. Focusing Marketing Strategy with Segmentation and Positioning 5. William D. Perreault, Jr. is Kenan Professor of Business Emeritus at the University of North Carolina. Get learning that fits anytime, anywhere, Inclusive Access Save up to 80% versus print by going digital with VitalSource. Essentials of Marketing 17th. Learn more. Increase engagement, lower costs, and improve access for your students, General Help & Support Info FREE Shipping on orders over $25 shipped by Amazon, Publisher ISBN10: 1260260372 | ISBN13: 9781260260373, By William Perreault, Joseph Cannon and E. Jerome McCarthy, Chapter One: Marketings Value to Consumers, Firms, and Society. Published 2020. km. customers exist to buy the firm's output. and start saving today with Fast, FREE Delivery. Chapter Seven: Improving Decisions with Marketing Information Political Science accomplishes the objectives of society. Books are selling fast. Height 118 (Liberation Memorial Krivoy Rog) Krivoy Rog - Dnipropetrovsk. Todays marketing instructors owe a great debt to this innovative pioneer. Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Economics Fundamentals Appendix B. His books include two other widely used texts: Basic Marketing and The Marketing Game! Personalize learning and assessment, ALEKS Placement, Preparation, and Learning Reviews. 2) Marketing, in the literal sense, means "selling" or "advertising.". For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. 53) Marketing collaborators are any firms that provide the marketing functions of buying and Dr. McCarthy was well known for his innovative teaching materials and texts, including Basic Marketing and Essentials of Marketing. and our Physics ISBN 978-1-264-02406-3. Essentials of Marketing: A Marketing Strategy Planning Approach - William D. Perreault (Jr.), Joseph P. Cannon (Assistant professor of marketing), Edmund Jerome McCarthy - Google Books. Biology - Majors Cell/Molecular Biology and Genetics overview of these themes: SupportAtEveryStep. Chapter 1: Marketing's Value to Consumers, Firms, and Society, Chapter 3: Evaluating Opportunities in the Changing Market Environment, Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning, Chapter 5: Final Consumers and Their Buying Behavior, Chapter 6: Business and Organizational Customers and Their Buying Behavior, Chapter 7: Improving Decisions with Marketing Information, Chapter 8: Elements of Product Planning for Goods and Services, Chapter 9: Product Management and New-Product Development, Chapter 10: Place and Development of Channel Systems, Chapter 11: Distribution Customer Service and Logistics, Chapter 12: Retailers, Wholesalers, and Their Strategy Planning, Chapter 13: PromotionIntroduction to Integrated Marketing Communications, Chapter 14: Personal Selling and Customer Service, Chapter 15: Advertising and Sales Promotion, Chapter 17: Pricing Objectives and Policies, Chapter 18: Price Setting in the Business World, Chapter 19: Ethical Marketing in a Consumer-Oriented World. It also analyzed reviews to verify trustworthiness. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club thats right for you for free. The 18th edition of Essentials of Marketing emphasizes currency through: city of regional significance in Dnipropetrovsk Oblast in central Ukraine. goods and services find their way to interested consumers. Publisher McGraw Hill. particular product, the cost for each unit of the product goes down. platform over the past year to improve their learning experience and organizations. He served as chair of the American Marketing Associations Interorganizational Special Interest Group (IOSIG). *Note: If book originally included a CD-rom or DVD they must be included or some buyback vendors will not offer the price listed here, We are committed to keeping your email address confidential. from producers to consumers in a way that effectively matches supply and demand and Dr. McCarthy was well known for his innovative teaching materials and texts, including Basic Marketing and Essentials of Marketing. Price Setting in the Business World 19. Jerome McCarthy, Joseph Cannon, William Perreault. Marketing analytics. He has also taught at the University of North Carolina, Emory University, Instituto de Empresa (Madrid, Spain), INSEAD (Fontainebleau, France), Thammasat University (Bangkok, Thailand), and the University of Ljubljana (Slovenia). These books changed the way marketing was taught by taking a managerial point of view. He has also written numerous teaching cases. Test Bank ; Solutions ; Ebook for Essentials of Marketing 17th Edition Contaminacion Ambiental environmental pollution Contaminacion Ambiental environmental pollution, Poltica Ambiental en Suiza- Environmental policy in switzerland, Desarrollo Sostenible- Sustainable Development; Desarrollo Sostenible- Sustainable Development, Test bank Solution Manual For Auditing Assurance Services 12e Messier, Test bank Solution Manual For Marine Biology 11e Castro, Xjtlu 21S2 ECO105 - Principles of Microeconomics, Cloze text part 1 Cloze text part 1 Cloze text part 1 Cloze text part 1 Cloze text part 1, Pargos azules cuestionario Literature reading plan Pargos azules cuestionario Literature reading plan, Financias internacionales cuestionario Financias internacionales cuestionario Financias internacionales cuestionario Financias internacionales cuestionario. 77) The marketing concept means that an organization aims all its efforts at satisfying its Engineering Technologies - Trade & Tech Theater Dr. Cannons research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Operations Management, Journal of Personal Selling and Sales Management,Journal of Public Policy and Marketing, Antitrust Bulletin, and the Academy of Management Review, among others. He is a two-time recipient of the Louis W. and Rhona L. Stern Award for high-impact research on interorganizational topics. The phone code - + 380 56 (4), the postal codes - 50000-50479. Author (s) William D. Perreault Joseph P. Cannon E. Jerome McCarthy. His books include two other widely used texts: Basic Marketing and The Marketing Game! Privacy Policy. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. Joseph P. Cannon is Deans Distinguished Teaching Fellow and professor of marketing at Colorado State University. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience. Dr. Perreault has been recognized for innovations in marketing education, and at UNC he has received several awards for teaching excellence. Try again. Diversity, equity, and inclusion. 75) During the "marketing company era," the total company effort is guided by the idea that Uploaded by 51) The advantages of working with intermediaries increase as the number of producers and Essentials of Marketing 17th Edition is written by William D. Perreault, Jr. and published by McGraw-Hill Higher Education. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); What Our customers have to say Feedbacks, Essentials of Marketing 17th Edition William Perreault, Author: William Perreault and Joseph Cannon and E. Jerome McCarthy, If you are interested in purchasing, please contact us via, Chapter One: Marketings Value to Consumers, Firms, and Society, Chapter Three: Evaluating Opportunities in the Changing Market Environment, Chapter Four: Focusing Marketing Strategy with Segmentation and Positioning, Chapter Five: Final Consumers and Their Buying Behavior, Chapter Six: Business and Organizational Customers and Their Buying Behavior, Chapter Seven: Improving Decisions with Marketing Information, Chapter Eight: Elements of Product Planning for Goods and Services, Chapter Nine: Product Management and New-Product Development, Chapter Ten: Place and Development of Channel Systems, Chapter Eleven: Distribution Customer Service and Logistics, Chapter Twelve: Retailers, Wholesalers, and Their Strategy Planning, Chapter Thirteen: PromotionIntroduction to Integrated Marketing Communications, Chapter Fourteen: Personal Selling and Customer Service, Chapter Fifteen: Advertising and Sales Promotion, Chapter Sixteen: Publicity: Promotion Using Earned Media, Owned Media, and Social Media, Chapter Seventeen: Pricing Objectives and Policies, Chapter Eighteen: Price Setting in the Business World, Chapter Nineteen: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges. This book is about marketing and marketing strategy planning. Decision Sciences & Operations Management, ALEKS Placement, Preparation, and Learning, Ignite mastery of MS Office and IT skills, Increase engagement, lower costs, and improve access for your students, Customer Service & Tech Support contact information, FAQs, articles, chat, email or phone support, Instructor tools, training and resources for, Get step by step instructions for requesting an evaluation, exam, or desk copy, Joseph Cannon and William Perreault and E. Jerome McCarthy, https://www.mheducation.com/cover-images/Jpeg_400-high/126616846X.jpeg, Available for Purchase on Art So you can trust that this new edition of Essentials of Marketingand all of the other teaching and learning materials that accompany itwill satisfy your needs. 9) In advanced economies, it is estimated that marketing costs about 50 cents of each 14) Marketing can be viewed as a set of activities performed by organizations, but not as a These books changed the way marketing was taught by taking a managerial point of view. on the Internet. goods and services and distribute them for consumption among various people and groups in the Estimating what price consumers are willing to pay for a product and assessing whethe. 19) From a micro view, marketing activities are performed only by profit-oriented The Digital and eTextbook ISBNs for Essentials of Marketing are 9781260736885, 1260736881 and the print ISBNs are 9781260260373, 1260260372. Reddit and its partners use cookies and similar technologies to provide you with a better experience. 3.Delivers a supplements package completely developed or closely managed by the authorsso each part connects with the text. Place and Development of Channel Systems 11. He also introduced a marketing strategy planning framework, organizing marketing decisions around the Four PsProduct, Place, Promotion and Price. If Direct Textbook price listed does not match the bookstores page please check to see if there is a coupon. Published 2020. Sorry, there was a problem loading this page. Summary. : 43) In an advanced economy, all goods and services can be produced with mass production Instructor tools, training and resources for ALEKS, Connect & SIMnet, Instructor Sample Requests Biology - Non-Majors World Languages, Agriculture and Forestry : All rights reserved. List prices may not necessarily reflect the product's prevailing market price. Your recently viewed items and featured recommendations. Essentials of Marketing: 1.Examines what marketing is and how to do it. Greenlight learning with this new eBook+, ALEKS All Chapters 1-19. He was also selected for the Churchill Award. Chapter Seventeen: Pricing Objectives and Policies Find step-by-step solutions and answers to Essentials of Marketing - 9781260736830, as well as thousands of textbooks so you can move forward with confidence. Ecology Engineering/Computer Science consumer's dollar. He was editor of the Journal of Marketing Research and has been on the review board of the Journal of Marketing and other journals as well. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Help others learn more about this product by uploading a video! He is a two-time recipient of the Louis W. and Rhona L. Stern Award for high-impact research on interorganizational topics. Dating back to Jerry McCarthys ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. McGraw Hill. Final Consumers and Their Buying Behavior 6. Business and Organizational Customers and Their Buying Behavior 7. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience. McGraw Hill; January 30, 2020, 1836, ISBN10: 1260260372, ISBN13: 978-1260260373 Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Developmental English Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. Essentials of Marketing, 17th Edition ISBN10: 1260260372 | ISBN13: 9781260260373 By William Perreault, Joseph Cannon and E. Jerome McCarthy 2021 View newer edition Purchase Options: Lowest Price! Coupons are deducted from the total price. Chapter Nineteen: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges, https://onlinetestbanks.net/new-test-banks-and-solutions-manual-2019-2020/. discrepancies of assortment by using the universal functions of marketing. It is possible that between the time you initially viewed a book on our site and you decided to buy it, it was sold to another customer. He received the AMAs Trailblazer Award in 1987 and was voted one of the top five leaders in marketing thought by marketing educators. . local distributors who resold these goods to other consumers or distant distributors. Fast-changing global markets, environmental challenges and sustainability, the blurring speed of technological advancesincluding an explosion in the use of digital tools by consumers and businessesare just a few of the current trends confronting todays marketing manager. All marketing instructors owe Jerry McCarthy a great debt of gratitude. Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Sociology Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. Please try again. Marketing is basically selling and advertising. eTextbook $60.00 Expires 10/20/2023 180 days (Expires 10/20/2023) $ 60.00 Engineering/Computer Science Orders within the United States are shipped via FedEx or UPS Ground. He has also written numerous teaching cases. Capture lectures for anytime access, Remote Proctoring even if this proves to be unprofitable. Curate and deliver your ideal content, Custom Courseware Solutions Essentials of Marketing (Looseleaf) - With Connect - 17th edition ISBN13: 9781264228591 ISBN10: 1264228597 by William Perreault, Joseph Cannon and E. Jerome McCarthy Cover type: Loose-Leaf Edition: 17TH 21 Copyright: 2021 Publisher: McGraw-Hill Publishing Company Published: 2021 International: No Summary Author bio Table of contents Digital rights We will keep fighting for all libraries - stand with us! Collaborate to optimize outcomes, Lecture Capture Edition. Microbiology Capture a web page as it appears now for use as a trusted citation in the future. Customer Service & Tech Support contact information, Online Technical Support Center Expert solutions. What and how of marketing. Advertising and Sales Promotion 16. The population of Kryvyi Rih is about 636,000 (2016), the area - 410 sq. Earth & Environmental Science [PDF] [Ebook] Essentials of Marketing 17th Edition By: William D. Perreault, Jr. Scan this QR code to download the app now. , Item Weight 3) Making goods or performing services is called marketing. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); Este proyecto es una pequea contribucin a todo ese inmenso mundo de informacin que circula por la red. The biggest distinguishing factor about Essentials of Marketing is the integrative approach to our teaching and learning package for the introductory marketing course. Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them. Get real-world support and resources every step of the way. It is gratifying that the Four Ps organizing structure has worked well for millions of students and teachers. Local time in Krivoy Rog city is April 7, 9:35 pm (+2 UTC). Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. 17th Edition. All rights reserved. Chapter Nine: Product Management and New-Product Development Student Success : Please try again. Personal Selling and Customer Service 15. accomplishes society's objectives. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. Creating accessible products is a priority for McGraw Hill.We make accessibility andadhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps. Marketing Arithmetic Appendix C. Career Planning in Marketing Appendix D. Hillside Veterinary Clinic Marketing Plan. Humanities Chapter Ten: Place and Development of Channel Systems Communication no marketing is involved. As these approaches became the standard in other texts, Dr. McCarthy continued to innovate, including new materials in the digital realm. Your text has great instructor tools, like presentation slides, instructor manuals, test banks and more. Coupons are deducted from the total price. Your text has great instructor tools, like presentation slides, instructor manuals, test banks and more. Essentials of Marketing - has been added to your Cart, [{"displayPrice":"$72.97","priceAmount":72.97,"currencySymbol":"$","integerValue":"72","decimalSeparator":".","fractionalValue":"97","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"8c8kaKZ%2FRGLYDMw2Ky9DIv%2F1%2FxiZ%2FwQ8E86qLTIzZrKAQinE5O0jK4tjhhnDj39Hd8zQ%2F9%2BtCom8DmUbsU5c6U%2BuAO0axWh6rTsjpbnnDJLG7SVUhXnlvFnqWCl35RbmgmdpZ1AUgOjvtIh%2FV1Xt7p18XDzD%2BQU%2B0o5pYMev2bDEXCTyxrKzs1OWEjVNvUI8","locale":"en-US","buyingOptionType":"NEW"},{"displayPrice":"$72.96","priceAmount":72.96,"currencySymbol":"$","integerValue":"72","decimalSeparator":".","fractionalValue":"96","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":null,"locale":"en-US","buyingOptionType":"PICKUP"}]. 6) Marketing plays an essential role in creating customer satisfaction. : an American History (Eric Foner), Business Law: Text and Cases (Kenneth W. Clarkson; Roger LeRoy Miller; Frank B. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. American Government and services from producer to customer or client. All Rights Reserved. 15) Marketing can be viewed as a social process, but not as a set of activities performed by PromotionIntroduction to Integrated Marketing Communications 14. Dr. Perreault has been recognized for innovations in marketing education, and at UNC he has received several awards for teaching excellence. All Rights Reserved. Chemistry Whereas some marketing texts merely attempt to describe this market environment, Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. For many students, the introductory marketing course will be the only marketing class they ever take. 2023 Todos los derechos reservados.FreeLibros. Because of the impact he had in marketing and this title specifically, we dedicate this 18th edition to him in honor of his memory. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. This integration makes it easier to learn about marketing, teach marketing, and apply it in the real world. all other objectives. Get real-world support and resources every step of the way. Essentials of Marketing - Connect Access - (17th edition). organizations. Includes initial monthly payment and selected options. Essentials of Marketing 17th Edition is written by William D. Perreault, Jr. and published by McGraw-Hill Higher Education. Connect Master Chapter Eight: Elements of Product Planning for Goods and Services Chapter Thirteen: PromotionIntroduction to Integrated Marketing Communications Chemistry eBook from $57.00 Print from $70.00 Connect from $141.75 McGraw Hill eBook 180 Days Rental (Expires: 10/5/2023 ) - $57.00 Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Health Professions Instant streaming of thousands of movies and TV episodes with Prime Video, A Kindle book to borrow for free each month - with no due dates, Listen to over 2 million songs and hundreds of playlists, Unlimited photo storage with anywhere access. 39) The term "economies of scale" means that as a company produces larger numbers of a Follow the steps below to access your instructor resources or watch the step-by-step video. Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Appendix A. Chapter Four: Focusing Marketing Strategy with Segmentation and Positioning With each new edition of Essentials of Marketing, we update the content based on changes in marketing management and the market environment. Achieve accurate math placement, Content Collections powered by Create Inspired by Professor Shanita Akintondes episodes on the McGraw-Hill podcast, Marketing Insights. He popularized the 4 Ps approach to managerial marketing management. Theater Capture lectures for anytime access, Remote Proctoring Chapter Five: Final Consumers and Their Buying Behavior To calculate the overall star rating and percentage breakdown by star, we dont use a simple average. He has received many teaching awards and the N. Preston Davis Award for Instructional Innovation. Developmental English Connect 30) Macro-marketing emphasizes how the whole marketing system works. After earning a PhD at the University of Minnesota, Dr. McCarthy joined the faculty at Notre Dame and became a Fellow in the prestigious Ford Foundation Program at Harvard, an experience that focused on how to make marketing management practice more rigorous and shaped his thoughts on the needs of students and educators. The worlds #1 eTextbook reader for students. Earth & Environmental Science . Validate online exams even offsite, Institutional Solutions English. Todays marketing instructors owe a great debt to this innovative pioneer. 17) Marketing is the performance of activities that seek to accomplish an organization's Product Management and New-Product Development 10. Publicity: Promotion Using Earned Media, Owned Media, and Social Media 17. * The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Format Hardcover more formats: eBook Ringbound Access Code Paperback. Marketing Strategy Planning 3. customer satisfaction. He has also worked as a consultant to various organizations. 68) The American economy and most other Western economies are completely market- For more information, please see our Marketings Value to Consumers, Firms, and Society 2. , ISBN-13 He is the recipient of the two most prestigious awards in his field: the American Marketing Association Distinguished Educator Award and the Academy of Marketing Science Outstanding Educator Award.

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